01Business Spotlight
County · Date · Clear call to action
Social Media Brand KitBack to website →
Warm · Helpful · Community-focused
One recognizable voice across every platform.
Use these templates and guidelines for Facebook, Instagram, TikTok, LinkedIn, and YouTube.
Core palette
Warm, clear, and regional.
Warm River Blue#2A5C8A
Community Gold#E8C26A
Soft Sky Blue#A9D3F2
Clean White#FFFFFF
Slate Gray#4A4F57
Post system
Eight repeatable content formats.
0102Community Resource
County · Date · Clear call to action
03Job Posting
County · Date · Clear call to action
04Local Event
County · Date · Clear call to action
05Announcement
County · Date · Clear call to action
06County Highlight
County · Date · Clear call to action
07New Listing Added
County · Date · Clear call to action
08Did You Know?
County · Date · Clear call to action
Voice and tone
Sound like a helpful neighbor.
- Lead with the useful local fact.
- Use plain, friendly language.
- Name the county or city clearly.
- Avoid hype and unverified claims.
- End with one direct next step.
Video branding
Reels and TikTok
- 2-second wave intro with the circle badge.
- Warm River Blue lower-third title bar.
- White captions with a Slate Gray shadow.
- Community Gold highlight for names and dates.
- 2-second outro: “Find more at LCLocal.com.”
Hashtag library
Mix regional, county, and topic tags.
#CSRALocal#CSRABusiness#CSRACommunity#ShopLocalCSRA#LincolnCountyGA#McDuffieCountyGA#WilkesCountyGA#RichmondCountyGA#ColumbiaCountyGA#EvansGA#GrovetownGA#ApplingGA#LocalJobs#CSRAEvents#CommunityResources
Publishing rhythm
A simple weekly schedule.
Monthly: publish one county highlight, one impact report, one King of Category feature, and one “new listings” roundup.